About
BRAND INDENTITY
The Base Collection Inc. is a private American creative content company that specializes in fashion, furniture, music, art, design, and technology. Headquartered in New York City, the company was established in 2015 by founder Rich Perez, who aspired to create a multidisciplinary, multi-divisional parent company focused on branding, arts, substance, and expression.
At The Base Collection, we seek out creative individuals who dare to shift paradigms and bend rules. Our primary goal is to expand our portfolio and influence, ensuring that all products produced under our brand reflect our passion for creativity. We take pride in our ability to think outside the box and consistently adopt innovative approaches to everything bearing our name.
Our team dedicates countless hours of research to each category within the brand. Drawing inspiration from the shapes, sounds, cultural ambiance, and history of New York City, we offer our artistic perspective through unique and thoughtful designs.